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Handling Social Media Disasters

When I wrote “Social Media: Handle with Care” it skipped me that Handle with Care applies to everyone who uses Social Media whether they realize it or not and this hold true even more strictly with...

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Domino’s Reacts, Finally !!

It’s been a few days since that appalling video of Domino’s employees tampering with food at their outlet got attention of social media users and started spreading in a viral manner. A crisis like this...

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Top 5 Reasons why your brand should have a community

People love connecting with others who share the same tastes, goals, beliefs, lifestyle, social status, locality and even dislikes. Essentially (most) people  are on a lookout for new groups to join...

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Twitter and Activism

One early use of Twitter had El Fattah and a dozen or so of his collegues coordinating movements to surround a car in which their friend Malek was being held by the police, to prevent it and him from...

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